Digital transformation and data have changed how services and goods are created and delivered. This includes teams moving away from traditional QA teams to QE teams in the hopes of emphasizing quality throughout the Software Development process. But this transition is not as easy as it may seem. Take it from me as I had to do this transformation for a Fortune 500 company and learned this the hard way. But you don't have to! In this talk, I will discuss how I helped a multi-million dollar company transform its QA teams into QE teams. I will talk about driving trends causing this shift from Quality Assurance to Quality Engineering with the support of some of the methodologies and tools. I will share the lessons learned from this experience. Finally, I will share real-life examples on how to cover more code and create automated test coverage, how to measure and change the processes that will improve the non-functional requirements, UX, accessibility ...etc., Also, how QE addresses some unique challenges over traditional QA that are common across the industry and how to focus on the product's end-to-end aspects with the intent of overall process quality. Key takeaways - The critical focus areas for QA to QE transformation - Accelerating the release cycle by saving cost and time to market with the QE framework - Lessons learned from adapting to a Quality Engineering